Purchase tickets - New Zealand Electrical Conference 2025
Wellington head office team
Alex Vranyac-Wheeler
Chief Executive Officer
With a proven track record in organisational strategy and fostering sustainable growth, Alex’s leadership experience fosters unity and collaboration within the electrical industry. Her strategic approach focuses on delivering innovation and excellence to advance members and the industry.
Alex is no stranger to the electrical industry having worked for over 10 years within Skills Group, Alex’s public sector experience will benefit the industry to ensure the new Government understands the contribution the sector makes to the wider construction industry as well as communicating and advocating the industry’s position to influence key policy decisions in the future.

Daniel Jone
Marketing & Communications Manager
A passionate marketer Daniel is an experienced marketing and communications professional and has brought to life many innovative campaigns and results driven marketing & communications strategies.
Daniels focus is to develop and execute successful and innovative marketing, communication and engagement activity that will drive brand awareness, grow membership and business for members.

Aoife Lakeman
Event Manager
As Master Electricians Event Manager, Aoife ensures that the events organised by Master Electricians not only meet but exceed the expectations of members and the industry. Aoife was formerly Master Electricians Membership Manager, and brings over 15 years’ experience in administrative and customer care roles. This extensive background and excellent customer service skills go hand-in-hand to deliver exceptional events for members and the broader industry.
Aoife is committed to supporting members and the industry through fit-for-purpose events which foster industry growth and success.

Kate Mead
Accounts Administrator
Kate is an accomplished accounts administrator who serves a key role at Master Electricians With a strong attention to detail and extensive knowledge of financial processes, Kate plays a crucial role in maintaining the smooth financial operations of the association. Her responsibilities include managing accounts payable and receivable, processing invoices and membership subscriptions, and ensuring accurate and up-to-date financial records.

Bree Taylor
Membership Development Manager
With her extensive experience in the electrical and building supply sectors, Bree is a key player in promoting Trade Master and helping new electricians join Master Electricians. She thrives on connecting with people, building relationships, and driving growth, always going the extra mile to ensure success. Her enthusiasm for the electrical industry is unmatched, and her energy and commitment make her a standout in supporting businesses to grow.

Regional Managers
Nigel Picard
Membership Lead
Northern Regional Manager
Nigel is an experienced Electrical Inspector with a career spanning over 30 years in the industry. He began his journey as an apprentice at Clark Brothers Electrical Services in Whakatane in 1987 and later became self-employed for a number of years. Throughout his career, Nigel has worked on a variety of projects, primarily focusing on residential and commercial electrical work, with occasional forays into the industrial sector.
Nigel finds great satisfaction in problem-solving and assisting members, whether it involves technical challenges or business related solutions. Nigel actively facilitates connections and foster collaboration among members in the Auckland region. Nigel also serves as a representative for individual members, ensuring their voices are heard at both local and national levels. His primary focus is to address their needs, provide effective representation, and support the growth and development of the electrical industry.
email: nigel@masterelectricians.org.nz
tel: 021 915 440


Chris Doherty
Waikato/Bay Of Plenty Regional Manager

Adam Smith
Wellington/Central Regional Manager

David Pearce
Auckland Regional Manager
