The Master Electrician teams is based in Wellington with regional managers present across the country

Alex Vranyac-Wheeler

Chief Executive Officer

With a proven track record in organisational strategy and fostering sustainable growth, Alex’s leadership experience fosters unity and collaboration within the electrical industry. Her strategic approach focuses on delivering innovation and excellence to advance members and the industry.  

Alex is no stranger to the electrical industry having worked for over 10 years within Skills Group, Alex’s public sector experience will benefit the industry to ensure the new Government understands the contribution the sector makes to the wider construction industry as well as communicating and advocating the industry’s position to influence key policy decisions in the future.

Daniel Jone

Head of Marketing & Engagement

A passionate marketer Daniel is an experienced marketing and communications professional and has brought to life many innovative campaigns and results driven marketing & communications strategies.

Daniels focus is to develop and execute successful and innovative marketing, communication and engagement activity that will drive brand awareness, grow membership and business for members.

Aoife Lakeman

Event & Member Benefit Partner Manager

As Master Electricians Event Manager, Aoife ensures that the events organised by Master Electricians not only meet but exceed the expectations of members and the industry.  Aoife was formerly Master Electricians Membership Manager, and brings over 15 years’ experience in administrative and customer care roles. This extensive background and excellent customer service skills go hand-in-hand to deliver exceptional events for members and the broader industry.

Aoife is committed to supporting members and the industry through fit-for-purpose events which foster industry growth and success.

Rachel Exeter

Finance Manager

Kate Mead

Accounts Administrator

Kate is an accomplished accounts administrator who serves a key role at Master Electricians With a strong attention to detail and extensive knowledge of financial processes, Kate plays a crucial role in maintaining the smooth financial operations of the association. Her responsibilities include managing accounts payable and receivable, processing invoices and membership subscriptions, and ensuring accurate and up-to-date financial records.