Chief Executive Officer
Bernie McLaughlin was appointed CEO of Master Electricians in 2017. Prior to taking this role, he was the Operations Manager, having joined the organisation in 2012 after a history of running his own electrical contracting business and being an electrical trainer for etco. Bernie represents Master Electricians on the boards of the New Zealand Specialist Trades Contractors Federation and the Construction Safety Council
Auckland Regional Manager
I’m an Electrician and Electrical Inspector and have been involved in the industry for 34 years.
I started my apprenticeship in 1987 at Clark Brothers Electrical Services in Whakatane. On the completion of my apprenticeship, I was self-employed for almost 4 years until being offered a position in the big smoke and have lived on Auckland’s North Shore ever since.
My career has been reasonably varied, undertaking mainly residential and commercial work, with a little bit of industrial thrown in for good measure. My previous roll prior to starting with Master Electricians was at Auckland Airport working in the area of Airfield Lighting.
I’ve worked at Master Electricians for almost a year and a half. What I really like is that we are an organisation, set up solely to support and represent electrical contractors and those associated with the electrical industry. We are an organisation, made up, mainly of electricians, working for electricians. A lot of the problems and situations our members can occasionally find themselves in, I have experienced and it is very humbling and rewarding to be able to help out, or at least steer people in the right direction.
My role as a Regional Manager is not only to work for the organisation as a whole, but also to represent my individual members to make sure their views are heard at a local and national level.
Phone: 021 915 440
Central Regional Manager
I started my career in the Electrical Industry in 1987 at the Electrical Co-operative Society of New Zealand (Electrico) in Wellington.
I was there for a few years learning the wholesale game then spent the next 33 years at various wholesalers as Counter Staff, Lighting Specialist, Data Specialist and Sales Rep for a number of different companies. The last 13 years were at Advance Electrical Wholesalers (10 years as the Upper Hutt Sales Rep , then 3 years in the New Business Development Group for the Wellington region).
I started at Master Electricians in August 2020 – it was a big change from Electrical Wholesaling. Coming to Master Electricians I will be able to support new and existing Electricians from a different angle.
I look forward to catching up with the M.E contractors in my region. Please do not hesitate to contact me and I will be happy to assist in any way I can.
Phone: 021 912 392
Southern Regional Manager
I am an electrician having started my career in the electrical industry in Ireland in 1997, emigrating to New Zealand in 2007. I have worked in electrical contracting, mainly in Christchurch, and was heavily involved in the rebuild following the Canterbury earthquakes. I sold my share of an electrical contracting business in 2018 to pursue my passion for Occupational Health and Safety, undertaking a Diploma in Workplace Health & Safety Management which I have now completed.
During this period, I was employed as a QHSE Advisor in the Electrical Supply Industry where I gained additional experience in HV Transmission and Distributions, ICAM Investigations and Auditing. I am looking forward to combining my skills, knowledge and experience to assist our members.
Phone: 021 914 818